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Hyundai Motor is the newest sponsor of the CONMEBOL Libertadores
Hyundai Football
  • Initiative follows company’s global strategy of having football as a tool for inclusion and unity among people, as well as a powerful platform for spreading important values with focus on the brand’s vision “Progress for Humanity” throughout Latin America.
  • CONMEBOL Libertadores is the main football competition of professional clubs in Latin America since 1960 and is one of the most prestigious tournaments in the world.

SEOUL, March 21, 2024 – Hyundai Motor is the newest sponsor of South American football’s premier competition, the CONMEBOL Libertadores. The sponsorship includes the main competition and other key annual events (CONMEBOL Libertadores Sub 20, CONMEBOL Libertadores Futsal, CONMEBOL Libertadores Futsal Femenino and CONMEBOL Libertadores Fútbol Playa), that will allow the brand to reach a multitude of viewers and promote intensively its values of sustainability, diversity and inclusion in the entire South America region.

It’s a very special moment for Hyundai on the continent of the Americas. We will be able to reach the passionate fans of football of all the countries, from the Caribbean and Central America to South America, promoting our brand values, products and dreams. We will connect all our distributors in the region, who will be able to activate the brand on the local level and create synergies that no other competition would match.

Chris Lee – Marketing Director, Hyundai Motor Central and South Americas

The partnership between Hyundai and CONMEBOL is valid until 2026 and includes, in addition to the brand’s presence in different visual communications of the matches, the proprietary action of “Best of the Match Award”, delivered to the most outstanding athletes at the end of each game. Other actions, such as Hyundai’s Fan Zone and exclusive car displays and demonstrations will be announced soon.

We are proud to have the support of Hyundai, an internationally renowned brand in the automotive industry that has placed human progress at the center of its strategic vision. This collaboration represents not only a commercial partnership, but also a shared commitment to the advancement and well-being of communities through sport. The agreement with Hyundai empowers soccer fans, offering them enriching and exciting experiences to further connect with their passion for South American football.

Alejandro Domínguez – President of CONMEBOL

Hyundai has a long history of supporting football, which started in 1999 with its FIFA partnership. Most recently, the focus has been tuned to promote its brand vision and messages including sustainability, inclusion and diversity through football. In 2022, as a sustainability partner, Hyundai launched its global campaign “Goal of the Century”, sharing the company’s ambition to unite humanity through the sport and encourage universal support for a sustainable future. In 2023, as partner of the FIFA Women’s World Cup, Hyundai connected the history of women in sport with a tribute to remarkable female players.

The sponsorship of CONMEBOL Libertadores will contribute to increase the visibility of the brand’s social actions connected to football in the region as well as unite the nearly 40 markets Hyundai operates in Central & South America upon a common platform of relationship with customers, fans and the local communities. Related actions and campaigns will be communicated by Hyundai’s regional headquarter, Hyundai Motor Central & South Americas (HMCSA) along the sponsorship period (2024-2026).